The instrument panel  ·  Built for outcomes, not invoices
Overview · 4 minutes

Everything you need to measure AI ROI and unit economics.

The instrument panel for the question 2026 made unavoidable: what is the AI spend actually buying — per interaction, per customer, per feature?

Cost visibility

See everything in one place.

Get unified visibility across all your AI providers. No more switching between dashboards or spreadsheets.

  • Multi-provider dashboard — OpenAI, Anthropic, AWS Bedrock, Azure OpenAI, Vertex AI, and more — all in one view.
  • Daily cost tracking — see spending reconciled daily with automatic data synchronization.
  • Historical analysis — track trends over 12+ months to plan budgets.
  • Cost projections — automatic projections based on daily averages forecast month-end spending.

"Now the conversations are about, 'hey, we're spending so much. What visibility do you have?'"Alexander Embiricos · Head of Enterprise, OpenAI · TechCrunch ↗

Intelligent classification

Categorize costs automatically.

Create rules that automatically classify every dollar of AI spending by Cost Center, Product Line, Project, and more. Attribution is the answer to opacity.

  • 5 classification dimensions — Cost Center, P&L Category, Product Line, Environment, and Project.
  • Flexible rule engine — complex rules with AND/OR logic across multiple providers and fields.
  • Bulk reclassification — apply rules to historical data with a single click.
  • Rule preview — see exactly what will be classified before applying any changes.

"Token economics is fundamentally more abstract and opaque than anything we've managed at this scale before."Nishant Gupta · Chief Availability Officer, Salesforce · TechCrunch ↗

Dimension-based budgets

Set budgets that make sense.

Create budgets on any classification dimension — by team, product, project, or environment. Get alerts before you exceed limits. A budget only means something when every dollar is paired with the metric it's supposed to move.

  • Multi-period support — monthly, quarterly, or yearly budgets to match your financial planning cycle.
  • Real-time tracking — live percentage-used indicators show budget utilization at a glance.
  • Configurable alerts — email notifications at 50%, 75%, 90%, 100% — or set your own thresholds.
  • Projected spend — see projected period-end spending based on current run rate.

"One of my engineers spent $40,000 on tokens last month, and I genuinely don't know whether I should stop him or should I go and tell everyone else to be like him."Vitaly Gordon · CEO, Faros AI · TechCrunch ↗

Custom dashboards

Visualize your way.

Build custom dashboards with 8+ chart types. Share with your team, pin favorites, and get the insights that matter to you.

  • 8+ chart types — line, bar, area, pie, donut, gauge, metric cards, and dual-axis charts.
  • Drag-and-drop builder — create dashboards visually with our intuitive widget builder.
  • Team sharing — share dashboards across your organization with role-based access.
  • Auto-refresh — configurable refresh intervals keep your dashboards up-to-date.
Business metrics

What are your AI unit economics?

AI unit economics are the per-unit financials of an AI product: cost per monthly active user, cost per interaction, contribution margin per customer, and AI-attributed gross margin. COGScontrol computes them daily by pairing attributed AI and cloud costs with the business metrics you import. This is the feature that draws the line Uber's COO asked for.

Where most AI-first companies watch gross margins drift without knowing why, a measured denominator turns the question into a managed number — what each AI-served customer costs, and what they return. Every plan includes it.

  • Custom KPIs — track revenue, headcount, DAU/MAU, transactions, queries, and custom metrics.
  • Dimensional segmentation — break metrics down by tiers, departments, regions, or any custom segment.
  • CSV import — bulk upload metrics via CSV or add them one-at-a-time through the UI.
  • Dual-axis charts — visualize costs alongside business metrics on synchronized timelines.

"If you're not actually able to draw a direct line to how [many] useful features and functionality you're shipping to your users, that trade becomes harder to justify."Andrew Macdonald · COO, Uber · Fortune ↗

Margin notes
from the ledger
ServiceNow's CFO can say ‘AI reasoning is less than 10% of our cost to serve’ because she measured it. Every feature here exists so you can state your number too.
Quoting Gina Mastantuono, CFO, ServiceNow · Constellation Research ↗
Connect
Integrations

Connect your entire stack.

Native integrations with all major AI and cloud providers. Set up in minutes, not days.

OpenAI

OpenAI

GPT-4, GPT-3.5, DALL-E, Whisper.

Anthropic

Anthropic

Claude 3, Claude 2, Claude Instant.

AWS Bedrock

AWS Bedrock

Claude, Titan, Llama 2, Stable Diffusion.

Azure OpenAI

Azure OpenAI

GPT-4, GPT-3.5, Embeddings.

Vertex AI

Vertex AI

Gemini, PaLM, Imagen.

AWS

AWS

EC2, S3, Lambda, RDS, and more.

Google Cloud

Google Cloud

Compute, Storage, BigQuery.

Microsoft Azure

Microsoft Azure

VMs, Storage, Functions.

Enterprise
And much more

Enterprise-ready features.

Role-based access

Admin, Manager, and Viewer roles with granular permissions for enterprise teams.

Security

Margin leakage protection

Automatic detection of unit cost variance and margin erosion with configurable sensitivity.

Intelligence

Export & reports

Export data to CSV, Excel, or PDF. Schedule automated reports to your inbox.

Reporting

Team management

Invite team members, manage roles, and track user activity across your organization.

Security

Enterprise security

SOC 2 compliant. Encrypted credentials, audit logging, and organization isolation.

Security

Cost explorer

Advanced filtering, sorting, and pagination for deep-diving into your cost data.

Analysis
See it in action · 14-day free trial · no credit card

Ready to see COGScontrol in action?

Schedule a personalized demo and see how COGScontrol delivers the financial intelligence to scale AI profitably.